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The Internet as a Business Tool

Subject: Internet
Date: December 1, 1995
Mrs. —–, I understand that some students that have already graduated from College are
having a bit of trouble getting their new businesses started. I know of a tool that will
be extremely helpful and is already available to them; the Internet. Up until a few years
ago, when a student graduated they were basically thrown out into the real world with just
their education and their wits. Most of the time this wasn’t good enough because after
three or four years of college, the perspective entrepreneur either forgot too much of what
they were supposed to learn, or they just didn’t have the finances. Then by the time they
save sufficient money, they again had forgotten too much. I believe I have found the
answer. On the Internet your students will be able to find literally thousands of links to
help them with their future enterprises. In almost every city all across North America, no
matter where these students move to, they are able to link up and find everything they
need. They can find links like “Creative Ideas”, a place they can go and retrieve ideas,
innovations, inventions, patents and licensing. Once they come up with their own products,
they can find free expert advice on how to market their products. There are easily
accessible links to experts, analysts, consultants and business leaders to guide their way
to starting up their own business, careers and lives. These experts can help push the
beginners in the right direction in every field of business, including every way to
generate start up revenue from better management of personal finances to diving into the
stock market. When the beginner has sufficient funds to actually open their own company,
they can’t just expect the customers to come to them, they have to go out and attract them.

This is where the Internet becomes most useful, in advertising. On the Internet, in every
major consumer area in the world, there are dozens of ways to advertise. The easiest and
cheapest way, is to join groups such as “Entrepreneur Weekly”. These groups offer weekly
newsletters sent all over the world to major and minor businesses informing them about new
companies on the market. It includes everything about your business from what you
make/sell and where to find you, to what your worth. These groups also advertise to the
general public. The major portion of the advertising is done over the Internet, but this
is good because that is their target market. By now, hopefully their business is doing
well, sales are up and money is flowing in. How do they keep track of all their funds
without paying for an expensive accountant? Back to the Internet. They can find lots of
expert advice on where they should reinvest their money. Including how many and how
qualified of staff to hire, what technical equipment to buy and even what insurance to
purchase. This is where a lot of companies get into trouble, during expansion. Too many
entrepreneurs try to leap right into the highly competitive mid-size company world. On the
Internet, experts give their secrets on how to let their companies natural growth force its
way in. This way they are more financially stable for the rough road ahead. The Internet
isn’t always going to give you the answers you are looking for, but it will always lead you
in the right direction. That is why I hope you will accept my proposal and make aware the
students of today of this invaluable business tool.

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