.. g the 1950’s and 1960’s the world moved towards photo compositions that used machines with unpredictable changes. Technological advances started in 1961 by IBM opening the door to the type of graphic design we know today. IBM created a machine that had the capability of changing its characters to different faces and sizes. In 1960 the introduction of “dry” transfer lettering, which was a clean non-messy lettering system appealed to many graphic designers and paved the way for the desktop publishing systems of today. (Laing,5 ) The quick success of dry transfer lettering led to a sense of fun in type face design; people could now create special effects through distortion and trickery, by cutting or tearing type to produce stylish special effects. The rules of type established in previous years were being challenged.
The use of the “grid” was becoming outdated; the acceptance of only using certain kinds of images or typefaces was being forgotten. New design techniques were being promoted through movies such as the classic James Bond movies. The “underground” culture of the 1960’s such as Rock and Grunge even created their own graphic designs. They created “grunge” type font faces that were used to advertise their albums and concerts. (Griggs, History of Graphic Design) The 1960’s was also the first time artistic experiments with computers took place and further slid the door open for the graphic designers of today.
Although the earliest digital computers were in operation around the 1940’s; computerized graphic technology was developed in the early 1950’s, but was not really artwork because it was used mainly for computer aided design and to manufacture such things as flight simulators. However in the 1960’s much of the artwork was done by scientists, not artists, which led graphic design to be more technical than artsy. (Roberson, 103) Also in the 1960’s computers began to have an impact on graphic design by offering programs to assist with justification of setting, and using the computer’s memory to view the images created on a screen for reference. The problem with the use of computers for graphic design is that operators were unable to control spacing and word size as they could with previous methods of type setting. Never the less the use of older methods of design were put to rest because the use of computers were less expensive.
In the 1970’s a technological revolution was bursting onto the typographic scene in the form of the computer. The computer was affecting everyone, from designers from to type manufacturers. (Laing, 105) None of the early computers handled graphics very well and each separate machine had its own font formats. The advancement of technology in the 1970’s in a way filled in the blanks for many graphic designers especially in the realm of 3-D effects. (Griggs, History of Graphic Design) In fact by the 1980’s many full length movies contained computer animated characters.
By the late 1980’s the development of graphic desktop publishing changed the face of graphic design and the printing industry world wide. At the same time inventions like the Macintosh LaserWriter printer had the ability to handle graphics well. Macintosh computers truly began the computer age of graphic design with the what you see is what you get (WYSIWYG) display and Adobe PageMaker, the first desktop publishing program was the ground work for the current trend of computer-based typesetting. The digital computer technology changed the face of graphic design forever. (Hill, PI) The production of other programs such as Freehand, Illustrator, and PhotoShop, were developed specifically for graphic design, and expanded the world of graphics and type design from very few graphic and type possibilities to a never ending number of new digital font graphic designers. Basically computers have had the most recent and profound effect on graphic design. They have simplified what used to be time consuming methods of transferring information from our brains into visual forms.
Computers have done this by making page layouts an easy task, as well as inserting columns, and headings. Digital forms of graphic design have also given designers the ability to choose from hundreds of different typefaces. With the availability of computers cheap, reliable desktop publishing is now a very real option. Advertising and corporate images now plan an important role in graphic design, and today, in what is being called the electronic age, computer graphics is deeply entwined with both media and system design. Graphic design is really a product of the twentieth century and has heavily been influenced by advances in photography, color reproduction and computer aided designs. The future of graphic design is guaranteed to be challenging, exciting and completely open ended. In years to come the full potential of graphic design might possibly be met and more people will come to understand and better appreciate it.
Today graphic design is much less a part of education and literature than it once was. The primary goal of a graphic designer today is to design something that appeals to the human eye. Graphic designers all know our language is organized using words that form paragraphs; the current trend among designers is to do totally the opposite. Designers attempt to create images that break the mold and stand out, the most typical way to do this is by combining words and pictures to create one unique image that will attract even the most “casual observer”. (Hill, PI) With graphic design now an established profession, many people have a genuine interest in the field.
As with any career getting an education is important to becoming a competitive graphic designer. Some people have also entered the field without an education due to their natural talent. A person who wishes to be a successful graphic designer must be creative and able to operate high tech computers. Careers in graphic design range from employment at local schools, news stations or advertising agencies. Graphic designers can even seek jobs working for campaigns doing things such as creating the candidate’s image to creating and distributing their business cards. If a person has ambitions of becoming rich, they should probably reconsider entering the graphic design field.
Often times designers enter the field doing odd jobs for their employers and slowly work their way up as their talent is recognized. The more education, creativity and contacts a person has the better of they will be in the field of graphic design. (Hill, PI) While completing my physical project I will completely submerge myself in the graphic design field. I will not only work with graphic design programs, but I will choose a variety of typefaces and media to keep the attention of my audience. In creating a slide show I hope to visually communicate my feelings about the past four years at this school. After completing my project I hope to better understand the importance of graphic design even more so than I do after completing this research paper.
Graphic design is truly at the center of our lives, the impact it has had on our language is truly something that will remain on this earth for eternity. From my understaning, the purpose of the senior project is to learn as much as possible. I thought it would be interesting to note that in writing this paper I have already learned enough to begin thinking about a different career choice. I also realized that graphic arts is not anything what I thought it was.